According to a new market report published by Transparency Market Research titled “Wi-Fi Analytics Market– Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026”, the global Wi-Fi analytics market is expected to reach US$ 9,461.0 Mn by 2026, expanding at a CAGR of 14.6% from 2018 to 2026. North America held a prominent share of the Wi-Fi analytics market in 2017 and is projected to be at the forefront of global demand, and the market in the region is expected to expand at a significant CAGR among all regions.
The report on the global Wi-Fi analytics market provides analysis for the period between 2016 and 2026, wherein 2016 is the base year, and 2018 to 2026 is the forecast period. Data for 2016 has been included to provide historical information. The study provides a comprehensive analysis of the expansion of the market during the forecast period, in terms of revenue estimates (in US$ Mn), across different geographies.
The report covers market dynamics including drivers, restraints, opportunities, and trends expected to influence the expansion of the global Wi-Fi analytics market during the said period. Technologies that are playing a major role in driving the global Wi-Fi analytics market have also been considered in the study.
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Wi-Fi analytics solutions help in using the information available through the wireless network to gain detailed insights about visitors and make better informed decisions about the physical space. It provides information about the locations visited, in which order, and time spent in each location.
It offers an easy option to study, understand, and analyze the demographics of the population that uses the Wi-Fi services. It gives a point of entry to gauge the propensities of the users, their location, interests, and search interests. Hence, several industries use Wi-Fi analytics to tabulate key consumer data and use it to make informed decisions.
Wi-Fi analytics offers an easy option to study, understand, and analyze the demographics of the population that uses the Wi-Fi services. It gives a point of entry to gauge the propensities of the users, their location, interests, and search interests. Hence, several industries use Wi-Fi analytics to tabulate key consumer data and use it to make informed decisions.
The emergence of Wi-Fi analytics has assisted several industries and sectors in enhancing their services and offerings by studying the propensities of the consumers. Governments have become aware of the need to study the demographics and tendencies of the populace before initiating new plans, projects, or policies.
Moreover, Internet of Things (IoT) technologies such as waste management, smart homes, and smart cities also rely on Wi-Fi analytics for data insights. Furthermore, businesses have become aware of the need to conduct data analysis before planning and strategizing their moves. This has helped in the growth of the Wi-Fi analytics market globally.
5G rollout on Wi-Fi and installation of Wi-Fi hotspots in various countries play an important role in the expansion of the Wi-Fi analytics market
The Wi-Fi analytics market can be segmented based on deployment, end-user, application, and region. The deployment segment is classified into on premise and cloud/SaaS model. The cloud/SaaS model type is significantly popular among users. Within the application segment, marketing and advertising tends to hold the largest market share in terms of revenue.
Growing number of Wi-Fi hotspots in various countries and growing awareness about Wi-Fi marketing driving the Wi-Fi analytics market
Several end-use industry verticals, especially the retail stores, hypermarkets, supermarkets, and malls are using Wi-Fi analytics platforms to increase footfall, analyze customer behavior, and formulate promotional strategy. Also, retail industry is expected to expand at a higher CAGR during the forecast period.